by Arnaud Abadie | Apr 30, 2018 | Marketing EN, Post in ENGLISH
Reading Time: 2 minutesUnderstanding the consumers behaviour has always been the companies great fantasy, regardless of their size, or activity, as soon as they sell something. The first opinion studies were conducted in 1946 in the United States and in 1963 in... 
by Margot Roux | Feb 19, 2018 | Marketing EN, Post in ENGLISH
Reading Time: 2 minutesInflight banners: huge impact and efficiency One of our latest customers, Catatur, the famous Spanish mobile app dedicated to spotting the best food & beverage producers in Spain, has recently ordered one of our bundled inflight offer, its... 
by Pierre Labreze | Oct 12, 2017 | Marketing EN, Post in ENGLISH
Reading Time: 3 minutesWhen was the last time you visited a tourist office web site and booked your accommodation, possibly even with the flights and a few activities and attractions to complete the trip? You can admit it – never… OK, I might be... 
by Pierre Labreze | Jul 31, 2017 | Marketing EN, Post in ENGLISH
Reading Time: 2 minutesInflight Advertising: which one is the best: Magazine or Digital content? Inflight advertising remains an unknown and underused media among tourism professionals and advertisers. However, the unique context during passengers’ journey... 
by Pierre Labreze | Jul 13, 2017 | Marketing EN, Post in ENGLISH
Reading Time: 2 minutesSITA: major “Passengers IT Trends” of 2017 SITA, one of the IT world leader for aeronautics, has released its 12th “Passengers IT Trends” issue. It is a comprehensive study that highlights the digital touchpoints throughout the... 
by Pierre Labreze | Jul 10, 2017 | Marketing EN, Post in ENGLISH
Reading Time: 3 minutesCatch tourists’ attention with inflight digital advertising A recent study conducted by the Organisation Mondiale du Tourisme (OMT) shows the volume of tourists wishing to travel with the plane in the years to come. This traffic is...
