by Margot Roux | Oct 3, 2018 | E-tourism EN, Post in ENGLISH
Reading Time: 3 minutesTravelers’ profiles: why you must take the personalities and ideals into account Historically, the travelers’ profiles were divided according to their age, income, social class, study level, or social, ethnic or geographic origin. Today, these... 
by Margot Roux | Apr 24, 2018 | E-tourism EN, Post in ENGLISH
Reading Time: 2 minutesHow to target the German Travelers Every year, the European Union Statistics Office Eurostat updates its databases about the behaviour of the Europeans, particularly about their preferences as tourists. This study, overlapped with another study... 
by Margot Roux | Apr 18, 2018 | E-tourism EN, Post in ENGLISH
Reading Time: 2 minutes« Bleisure », did you say « bleisure? How weird is that word! And for good reason, it is not in the dictionary, it is a portmanteau word born from the contraction of business and leisure. It refers to the integration of leisure time in a... 
by Margot Roux | Apr 6, 2018 | E-tourism EN, Post in ENGLISH
Reading Time: 3 minutesSmartphone and travelers The impact of the mobile in the travel industry is higher than ever, so much that the smartphone has become the essential tool for connected travelers. In 2017, 79% of the travelers booked a stay, plane tickets or... 
by Margot Roux | Feb 19, 2018 | Marketing EN, Post in ENGLISH
Reading Time: 2 minutesInflight banners: huge impact and efficiency One of our latest customers, Catatur, the famous Spanish mobile app dedicated to spotting the best food & beverage producers in Spain, has recently ordered one of our bundled inflight offer, its...
