by Pierre Labreze | Nov 16, 2017 | E-tourism EN, Post in ENGLISH
Reading Time: 2 minutesTourism in Barcelona, a driving force of the economy Facing political upheavals and affected by the rising power of collaborative tourism and the tensions this creates with the locals, the city continues, unshakeably, to enjoy strong tourism... 
by Pierre Labreze | Oct 12, 2017 | Marketing EN, Post in ENGLISH
Reading Time: 3 minutesWhen was the last time you visited a tourist office web site and booked your accommodation, possibly even with the flights and a few activities and attractions to complete the trip? You can admit it – never… OK, I might be... 
by Pierre Labreze | Jul 31, 2017 | E-tourism EN, Post in ENGLISH
Reading Time: 3 minutesTourism: mobile payment revolution In August, KLM announced a possibility to purchase your airline ticket with WeChat Pay. This major company comes along the many other tourism players, who widen their accepted means of payment. A small... 
by Pierre Labreze | Jul 31, 2017 | Marketing EN, Post in ENGLISH
Reading Time: 2 minutesInflight Advertising: which one is the best: Magazine or Digital content? Inflight advertising remains an unknown and underused media among tourism professionals and advertisers. However, the unique context during passengers’ journey... 
by Pierre Labreze | Jul 13, 2017 | Marketing EN, Post in ENGLISH
Reading Time: 2 minutesSITA: major “Passengers IT Trends” of 2017 SITA, one of the IT world leader for aeronautics, has released its 12th “Passengers IT Trends” issue. It is a comprehensive study that highlights the digital touchpoints throughout the...
