The blog of tourism professionals
between passengers, technology and marketing
OUR ARTICLES
Top 8 airline passengers’ worst nightmares!
Halloween comes in a few days! It is the perfect occasion to deal with what frightens airline passengers the most. The list of things that can make our holidays a true nightmare is long. All of your greatest fears are reviewed, get ready to be scared! — WARNING...
Inflight promotions: how to communicate with passengers onboard?
The big brands haven’t been waiting for the digital era to understand and take advantage of it: the onboard passengers that are bored tend to buy something, to divert themselves! Inflight promotions: when the digital comes onboard to sell better to the passengers...
Top 3 different travelers’ profiles
Travelers’ profiles: why you must take the personalities and ideals into account Historically, the travelers’ profiles were divided according to their age, income, social class, study level, or social, ethnic or geographic origin. Today, these socio-economic criteria...
IFTM 2018: the tourism experts’ review
The IFTM Top Resa celebrates its 40th occasion this year! And for this occasion, the fair thinks big: creation of a Tech Zone, an influencers village... Between new things and exchanges with tourism experts, PXCom gives you a review of these few days at the heart of...
Recap: our inflight summer in numbers
Back from your holidays? Your tan starts to fade away, but the memories stay. Well yes, it’s time for the return from school holiday with its gloominess... But it is also time for the inflight summer report! Let’s go back to the travel trends of our travelers in...
What is the tourism report for Summer 2018?
Summer 2018: the innovation to avoid a bad tourism report European tourism experts and analysts already forecast a good tourism report for the sector for 2018 since January, even better than the year 2017. As summer comes to an end, have these promises of a 4 to 5%...
Chatbots: everything you need to know to assure conversion
During the last IFTM Top Résa fair in Paris, which celebrated its 40th anniversary in 2018, 2 conferences dedicated to social media focused on the 2018 trends — the profitable ones for tourism experts and the important role of chatbots to gain in efficiency and boost...
Cyril Jean about AirSAS Inflight AdServing Solutions
Some words from Cyril Jean, PXCom's CEO, about AirSAS - Inflight AdServing Solutions Cyril Jean, PXCom's CEO & cofounder, deals with AirSAS, by IMM Digital, after its victory of the Supplier Innovation Award, during the last Inflight Mag Asia Pacific fair....
Travel moments: 7 tips to target travelers
Which tourism player hasn't dreamed of a miracle recipe to trigger without fail a purchasing reflex from the travelers that travel all around the globe? This recipe doesn't exist simply because travelers have different tastes and needs. However, they all have a common...
Ski resorts and marketing: how to entertain the winter vacationers?
Ski resorts have beautiful mountainous landscapes and fresh air at altitude. Thanks to these strong basics, they have perfectly succeeded in developing many outdoor activities — hiking, horse-riding, mountain biking, aerial sports, treetop adventure courses, rock...
WHITE PAPER
The aircraft, the new Eldorado of the digital communication
for the Tourism advertisers.
WHITE PAPER
The aircraft, the new Eldorado of the digital communication for the Tourism advertisers.