by Pierre Labreze | Jul 4, 2017 | Marketing EN, Post in ENGLISH
Reading Time: 2 minutesXL Cloud: a good marketing strategy 6 months ago, XL Airways was the first long-haul airline which has decided to provide its passengers with BYOD (Bring Your Own Device) Inflight Entertainment. Either via downloading an app, or directly by... 
by Pierre Labreze | Jun 27, 2017 | Marketing EN, Post in ENGLISH
Reading Time: 2 minutesiSeatz last report: interesting findings for tourism experts According to iSeatz last survey, 81% of travelers admit to book T&A during their last trip. The breakdown highlights that day trips, excursions and sightseeing tours (42%),... 
by Pierre Labreze | Jun 19, 2017 | Marketing EN, Post in ENGLISH
Reading Time: 3 minutesDigital marketing saves tourism sector Brexit, recession, oil prices, strikes, … Tourism companies, despite of all their charm, are often threatened by external factors, completely out of their control. Fortunately, they have digital marketing... 
by Pierre Labreze | Jun 2, 2017 | Marketing EN, Post in ENGLISH
Reading Time: 2 minutesDigital Inflight Advertising In late 2015, the Association of National Advertisers (ANA) forecasted that marketers would waste as much as $7 billion globally in 2016, buying online advertisements that people do not see. Much of today’s... 
by PXCom en Español | Mar 29, 2017 | Marketing EN, Post in ENGLISH
Reading Time: 2 minutesBye bye 2016! It has been a heck of a year, hasn’t it? 2017 is about to start, full of promises, but also full of challenges to be taken up. The digital acceleration we are witnessing is more accurate than ever, PED-addict travelers are still...
