by Pierre Labreze | Jun 19, 2017 | Marketing EN, Post in ENGLISH
Reading Time: 3 minutesDigital marketing saves tourism sector Brexit, recession, oil prices, strikes, … Tourism companies, despite of all their charm, are often threatened by external factors, completely out of their control. Fortunately, they have digital marketing... 
by Pierre Labreze | Jun 15, 2017 | Post in ENGLISH, PXNews EN
Reading Time: < 1 minuteDuring the last festive season, 500+ thousands of passengers flew and could enjoy PXCom’s interactive destination guides on their IFE (Inflight Entertainment system). Here are some numbers with these infographics: Our platform was used... 
by Pierre Labreze | Jun 2, 2017 | Marketing EN, Post in ENGLISH
Reading Time: 2 minutesDigital Inflight Advertising In late 2015, the Association of National Advertisers (ANA) forecasted that marketers would waste as much as $7 billion globally in 2016, buying online advertisements that people do not see. Much of today’s... 
by Pierre Labreze | May 29, 2017 | E-tourism EN, Post in ENGLISH
Reading Time: 3 minutesHow to win the travelers’ micro-moments Today, time is no longer counted in days, hours, minutes or seconds. But we can talk about micro-moments. The unprecedented growth in our use of smartphones has created a new sense of time: a day now...
