by Arnaud Abadie | Sep 18, 2018 | Post in ENGLISH, PXNews EN
Reading Time: 2 minutesBack from your holidays? Your tan starts to fade away, but the memories stay. Well yes, it’s time for the return from school holiday with its gloominess… But it is also time for the inflight summer report! Let’s go back to the travel... 
by Arnaud Abadie | Sep 18, 2018 | E-tourism EN, Post in ENGLISH
Reading Time: 2 minutesSummer 2018: the innovation to avoid a bad tourism report European tourism experts and analysts already forecast a good tourism report for the sector for 2018 since January, even better than the year 2017. As summer comes to an end, have these... 
by Arnaud Abadie | Sep 12, 2018 | Marketing EN, Post in ENGLISH
Reading Time: 3 minutesThe term ‘omnichannel’ has been prevalent for the marketers for 4 years now. It refers to, what some experts say, a revolutionnary concept. But what is the omnichannel concretely? And how the tourism sector can take advantage of it? ... 
by Arnaud Abadie | Sep 3, 2018 | Marketing EN, Post in ENGLISH, Toolbox EN
Reading Time: 2 minutesFrom showrooming to webrooming Today’s consumers turn to a new practice in their purchasing process. Indeed, webrooming is now prevalent and has a big impact on leisure products/services. People tend to look at hotels, restaurants or... 
by Arnaud Abadie | Aug 27, 2018 | Post in ENGLISH, Toolbox EN
Reading Time: 3 minutesListening to a monotonous guide describing a painting or telling the story of a monument has become hugely boring for many tourists, especially for the youngest ones. That is to say they are way less attracted by this. Based on this observation,...
