The blog of tourism professionals
between passengers, technology and marketing
OUR ARTICLES
Digital marketing, the hero in tourism crisis
Digital marketing saves tourism sector Brexit, recession, oil prices, strikes, … Tourism companies, despite of all their charm, are often threatened by external factors, completely out of their control. Fortunately, they have digital marketing on hand, not only for...
2016 Festive Season Infographics
During the last festive season, 500+ thousands of passengers flew and could enjoy PXCom's interactive destination guides on their IFE (Inflight Entertainment system). Here are some numbers with these infographics: Our platform was used in the top wold's airlines in...
Digital InFlight Advertising: an IVT-free zone
Digital Inflight Advertising In late 2015, the Association of National Advertisers (ANA) forecasted that marketers would waste as much as $7 billion globally in 2016, buying online advertisements that people do not see. Much of today’s digital advertisement...
Get ready to win the traveler’s micro-moments
How to win the travelers' micro-moments Today, time is no longer counted in days, hours, minutes or seconds. But we can talk about micro-moments. The unprecedented growth in our use of smartphones has created a new sense of time: a day now consists of alternating...
Top 3 Tourism Marketing Challenges for 2017
Bye bye 2016! It has been a heck of a year, hasn’t it? 2017 is about to start, full of promises, but also full of challenges to be taken up. The digital acceleration we are witnessing is more accurate than ever, PED-addict travelers are still soaring, and, as a...
Neuromarketing: science in the service of marketing
Understanding the consumers behaviour has always been the companies great fantasy, regardless of their size, or activity, as soon as they sell something. The first opinion studies were conducted in 1946 in the United States and in 1963 in France, with the creation of...
Travel trends of German travelers
How to target the German Travelers Every year, the European Union Statistics Office Eurostat updates its databases about the behaviour of the Europeans, particularly about their preferences as tourists. This study, overlapped with another study about tourist...
Bleisure: a lot of opportunities to be seized for travel and tourism experts!
« Bleisure », did you say « bleisure? How weird is that word! And for good reason, it is not in the dictionary, it is a portmanteau word born from the contraction of business and leisure. It refers to the integration of leisure time in a business travel: before,...
Smartphone: an essential tool for connected travelers
Smartphone and travelers The impact of the mobile in the travel industry is higher than ever, so much that the smartphone has become the essential tool for connected travelers. In 2017, 79% of the travelers booked a stay, plane tickets or touristic activities after...
WHITE PAPER
The aircraft, the new Eldorado of the digital communication
for the Tourism advertisers.
WHITE PAPER
The aircraft, the new Eldorado of the digital communication for the Tourism advertisers.