The blog of tourism professionals
between passengers, technology and marketing
OUR ARTICLES
The impact of inflight banners
Inflight banners: huge impact and efficiency One of our latest customers, Catatur, the famous Spanish mobile app dedicated to spotting the best food & beverage producers in Spain, has recently ordered one of our bundled inflight offer, its promotional page in the...
Barcelona and its tourism opportunities
Tourism in Barcelona, a driving force of the economy Facing political upheavals and affected by the rising power of collaborative tourism and the tensions this creates with the locals, the city continues, unshakeably, to enjoy strong tourism performance. Further to...
Halloween in Vienna: welcome to the capital of macabre tourism
Halloween in Vienna: appealing dark tourism Vienna, city of the Habsburgs and the Empress Sissi, famous for its beautiful music and the Viennese Waltz. But far from the palaces and rides in horse-drawn carriages, the Austrian capital has a dark side. More and more...
Focus on new marketing generation destination organizations
When was the last time you visited a tourist office web site and booked your accommodation, possibly even with the flights and a few activities and attractions to complete the trip? You can admit it - never... OK, I might be exaggerating a bit, but the example serves...
Tourism and mobile payment
Tourism: mobile payment revolution In August, KLM announced a possibility to purchase your airline ticket with WeChat Pay. This major company comes along the many other tourism players, who widen their accepted means of payment. A small revolution has hustled our way...
Inflight Advertising: Magazine vs Digital content
Inflight Advertising: which one is the best: Magazine or Digital content? Inflight advertising remains an unknown and underused media among tourism professionals and advertisers. However, the unique context during passengers’ journey up-in-the-air makes them far more...
Tourism: the wellness trend
Wellness tourism: when traveling meets relaxing Wellness tourism does well. According to Atout-France, its annual growth is about 7%, but since this tourism is not a short-term trend but a long-term one, its growth is constant and stable. What is hiding behind this...
2018 tourism trends: Artificial Intelligence
Artificial intelligence to bring major changes to tourism Artificial intelligence is set to revolutionise tourism, on all scales — robotic doormen at hotel entrances, rooms that customise themselves depending on the occupant tastes, virtual visits of touristic sites...
Why target the Millennials in your marketing campaign?
Travel trends of the millennials You must have heard of Joon, Air France’s new subsidiary that wants to be young and connected. Small prices, the cabin crew’s uncanny look with electric blue striped jersey, an urban and comfortable fashion between basic and chic,...
Europe: Chinese tourism to be higher than ever in 2018
They don’t care about how much they spend and they love Europe, especially France — they are the Chinese tourists. 2018 celebrates the year of the dog but also the year of Chinese tourism! Indeed, the year of China-European Union tourism has been unveiled last 19...
WHITE PAPER
The aircraft, the new Eldorado of the digital communication
for the Tourism advertisers.
WHITE PAPER
The aircraft, the new Eldorado of the digital communication for the Tourism advertisers.