The blog of tourism professionals
between passengers, technology and marketing
OUR ARTICLES
2017 tourism trends: the year of Sustainable Tourism
2017: the year of Sustainable Tourism The United Nations has designated 2017 as the International Year of Sustainable Tourism for Development. An economic sector that represents almost 10% of world GDP and is constantly growing! During the 2016 edition of WTM (World...
Wine tourism: when tourism celebrates wine
That’s it, they have exceeded the 10 millions! Who? Wine tourists in France. Thanks to their enthusiasm, this in vogue market surged by 33% since 2009. This is a real opportunity for the French vineyards, that have become the new popular touristic destination of wine...
Neuromarketing: science in the service of marketing
Understanding the consumers behaviour has always been the companies great fantasy, regardless of their size, or activity, as soon as they sell something. The first opinion studies were conducted in 1946 in the United States and in 1963 in France, with the creation of...
Travel trends of German travelers
How to target the German Travelers Every year, the European Union Statistics Office Eurostat updates its databases about the behaviour of the Europeans, particularly about their preferences as tourists. This study, overlapped with another study about tourist...
Bleisure: a lot of opportunities to be seized for travel and tourism experts!
« Bleisure », did you say « bleisure? How weird is that word! And for good reason, it is not in the dictionary, it is a portmanteau word born from the contraction of business and leisure. It refers to the integration of leisure time in a business travel: before,...
Smartphone: an essential tool for connected travelers
Smartphone and travelers The impact of the mobile in the travel industry is higher than ever, so much that the smartphone has become the essential tool for connected travelers. In 2017, 79% of the travelers booked a stay, plane tickets or touristic activities after...
Digital museums: how to attract a new target thanks to customized tours?
Listening to a monotonous guide describing a painting or telling the story of a monument has become hugely boring for many tourists, especially for the youngest ones. That is to say they are way less attracted by this. Based on this observation, and to suit their...
TOP 8 — European Countries Longest Holidays
Which European country has the longest holidays? This Top 8 reviews the 2018 holidays length of each European country, the European average being 78 days. Let’s find out which countries have the longest holidays in Europe! #1 Bulgaria — 104 days Far...
Travel guides enter the digital era
Digital travel guides to change the travelers’ habits With millions of copies sold in the World in 2017, the printed travel guides such as the Routard, Petit Futé, Lonely Planet or Fodor’s still have several bright years ahead of them. And many tourists keep whipping...
6 reasons why you should join Responsible Tourism
Responsible Tourism: a self-obligation for all the links of the chain! We have stopped counting the alarming articles about the species extinction, the melting of the Antarctic ice caps and global warming. However, despite the scientists’, NGOs’ and associations’...
WHITE PAPER
The aircraft, the new Eldorado of the digital communication
for the Tourism advertisers.
WHITE PAPER
The aircraft, the new Eldorado of the digital communication for the Tourism advertisers.