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MARKETING
Inflight and tourism marketing news
Digital InFlight Advertising: an IVT-free zone
Digital Inflight Advertising In late 2015, the Association of National Advertisers (ANA) forecasted that marketers would waste as much as $7 billion globally in 2016, buying online advertisements that people do not see. Much of today’s digital advertisement...
Top 3 Tourism Marketing Challenges for 2017
Bye bye 2016! It has been a heck of a year, hasn’t it? 2017 is about to start, full of promises, but also full of challenges to be taken up. The digital acceleration we are witnessing is more accurate than ever, PED-addict travelers are still soaring, and, as a...
Why target the Millennials in your marketing campaign?
Travel trends of the millennials You must have heard of Joon, Air France’s new subsidiary that wants to be young and connected. Small prices, the cabin crew’s uncanny look with electric blue striped jersey, an urban and comfortable fashion between basic and chic,...
Neuromarketing: science in the service of marketing
Understanding the consumers behaviour has always been the companies great fantasy, regardless of their size, or activity, as soon as they sell something. The first opinion studies were conducted in 1946 in the United States and in 1963 in France, with the creation of...
The impact of inflight banners
Inflight banners: huge impact and efficiency One of our latest customers, Catatur, the famous Spanish mobile app dedicated to spotting the best food & beverage producers in Spain, has recently ordered one of our bundled inflight offer, its promotional page in the...
Focus on new marketing generation destination organizations
When was the last time you visited a tourist office web site and booked your accommodation, possibly even with the flights and a few activities and attractions to complete the trip? You can admit it - never... OK, I might be exaggerating a bit, but the example serves...
Inflight Advertising: Magazine vs Digital content
Inflight Advertising: which one is the best: Magazine or Digital content? Inflight advertising remains an unknown and underused media among tourism professionals and advertisers. However, the unique context during passengers’ journey up-in-the-air makes them far more...