by Arnaud Abadie | Sep 12, 2018 | Marketing EN, Post in ENGLISH
Reading Time: 3 minutesThe term ‘omnichannel’ has been prevalent for the marketers for 4 years now. It refers to, what some experts say, a revolutionnary concept. But what is the omnichannel concretely? And how the tourism sector can take advantage of it? ... 
by Arnaud Abadie | Sep 3, 2018 | Marketing EN, Post in ENGLISH, Toolbox EN
Reading Time: 2 minutesFrom showrooming to webrooming Today’s consumers turn to a new practice in their purchasing process. Indeed, webrooming is now prevalent and has a big impact on leisure products/services. People tend to look at hotels, restaurants or... 
by Arnaud Abadie | Aug 27, 2018 | Post in ENGLISH, Toolbox EN
Reading Time: 3 minutesListening to a monotonous guide describing a painting or telling the story of a monument has become hugely boring for many tourists, especially for the youngest ones. That is to say they are way less attracted by this. Based on this observation,... 
by Arnaud Abadie | Jul 31, 2018 | E-tourism EN, Post in ENGLISH
Reading Time: 3 minutesWhich European country has the longest holidays? This Top 8 reviews the 2018 holidays length of each European country, the European average being 78 days. Let’s find out which countries have the longest holidays in Europe! #1 Bulgaria —... 
by Arnaud Abadie | Jul 25, 2018 | E-tourism EN, Post in ENGLISH
Reading Time: 3 minutesDigital travel guides to change the travelers’ habits With millions of copies sold in the World in 2017, the printed travel guides such as the Routard, Petit Futé, Lonely Planet or Fodor’s still have several bright years ahead of them. And many... 
by Arnaud Abadie | Jul 16, 2018 | E-tourism EN, Post in ENGLISH
Reading Time: 2 minutesResponsible Tourism: a self-obligation for all the links of the chain! We have stopped counting the alarming articles about the species extinction, the melting of the Antarctic ice caps and global warming. However, despite the scientists’, NGOs’...
