by Arnaud Abadie | Nov 28, 2018 | Marketing EN, Post in ENGLISH
Reading Time: 2 minutesDuring the last IFTM Top Résa fair in Paris, which celebrated its 40th anniversary in 2018, 2 conferences dedicated to social media focused on the 2018 trends — the profitable ones for tourism experts and the important role of chatbots to gain... 
by Arnaud Abadie | Nov 14, 2018 | Marketing EN, Post in ENGLISH, Toolbox EN
? : 3 minutes Which tourism player hasn’t dreamed of a miracle recipe to trigger without fail a purchasing reflex from the travelers that travel all around the globe? This recipe doesn’t exist simply because travelers have different tastes and needs.... 
by Arnaud Abadie | Oct 17, 2018 | Marketing EN, Post in ENGLISH, Toolbox EN
Reading Time: 2 minutesThe big brands haven’t been waiting for the digital era to understand and take advantage of it: the onboard passengers that are bored tend to buy something, to divert themselves! Inflight promotions: when the digital comes onboard to sell... 
by Arnaud Abadie | Sep 12, 2018 | Marketing EN, Post in ENGLISH
Reading Time: 3 minutesThe term ‘omnichannel’ has been prevalent for the marketers for 4 years now. It refers to, what some experts say, a revolutionnary concept. But what is the omnichannel concretely? And how the tourism sector can take advantage of it? ... 
by Arnaud Abadie | Sep 3, 2018 | Marketing EN, Post in ENGLISH, Toolbox EN
Reading Time: 2 minutesFrom showrooming to webrooming Today’s consumers turn to a new practice in their purchasing process. Indeed, webrooming is now prevalent and has a big impact on leisure products/services. People tend to look at hotels, restaurants or... 
by Arnaud Abadie | Jun 19, 2018 | Marketing EN, Post in ENGLISH
Reading Time: 3 minutesTravel trends of the millennials You must have heard of Joon, Air France’s new subsidiary that wants to be young and connected. Small prices, the cabin crew’s uncanny look with electric blue striped jersey, an urban and comfortable fashion...
