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Wine tourism: when tourism celebrates wine

Wine tourism: when tourism celebrates wine

by Arnaud Abadie | May 15, 2018 | E-tourism EN, Post in ENGLISH

Reading Time: 3 minutesThat’s it, they have exceeded the 10 millions! Who? Wine tourists in France. Thanks to their enthusiasm, this in vogue market surged by 33% since 2009. This is a real opportunity for the French vineyards, that have become the new popular...
Neuromarketing: science in the service of marketing

Neuromarketing: science in the service of marketing

by Arnaud Abadie | Apr 30, 2018 | Marketing EN, Post in ENGLISH

Reading Time: 2 minutesUnderstanding the consumers behaviour has always been the companies great fantasy, regardless of their size, or activity, as soon as they sell something. The first opinion studies were conducted in 1946 in the United States and in 1963 in...
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